A new societal project from « consum-actor » to solidarity consum-producer
Châlons-en-Champagne

28th and 29th May 2020
Once distrust is over, the consumer becomes a consum-actor: his level of requirement and involvement is equal to his will to act, to become part of the solution. The nutritional imbalances that the world faces speed up this phenomenon and arise new trends, new ways of life, new choices of consumption and in fine of behaviors to the agricultural world. Health and food safety have become central issues taken up by the public and opposed to Agriculture.
Yet, we are close to a modification of representations: by participating to change, by taking over the land, by practicing, reflection and discussion, the consumer becomes consum-actor, even solidarity producer.